If you’re starting out as a #Vediocreator, here’s your first lesson:
Don’t shoot random videos and hope something sticks.
Start with strategy.
Every video should serve a purpose — one that aligns with where your viewer is in the buyer journey.
Wondering what kind of videos you should make? Let’s break it down by funnel stage 👇

1. ATTRACT (Top of Funnel)
Your goal: Get attention — not from everyone, but from the right people.
🎥 Video Types to Make:
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Product teasers: Short clips showing your product/service in action
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Behind-the-scenes: Give people a peek into your process or your day
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Customer love: UGC, testimonials, or screenshots — whatever’s real
📍 Where to post: Instagram, TikTok, YouTube Shorts, LinkedIn
2. CONVERT (Middle of Funnel)
Your goal: Build trust. Prove value. Show them you’re the one to solve their problem.
🎥 Video Types to Make:
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How-tos: Teach them something useful
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Product reviews: Let your customers do the talking
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FAQ videos: Knock out common objections proactively
📍 Where to post: Website, landing pages, email, YouTube
3. CLOSE (Bottom of Funnel)
Your goal: Make it easy to buy. Remove friction. Create urgency.
🎥 Video Types to Make:
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Limited-time offers: Discounts, bundles, promos
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Feature demos: Show the exact benefit they’ll get
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Webinar recaps: Give access to your knowledge on-demand
📍 Where to post: Ads, retargeting campaigns, email follow-ups
4. DELIGHT (After Purchase)
Your goal: Turn buyers into fans. Fans share. Fans stick around.
🎥 Video Types to Make:
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Tutorials: Help them get results
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Sneak peeks: Tease upcoming features
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Giveaways: Reward your community, build hype
📍 Where to post: Social media, email, customer-only groups
Your First 3 Months as a #Vediocreator
Don’t burn out. Here’s a focused content plan:
📅 Month 1: Awareness & Brand Story
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Welcome video (website)
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Company intro (LinkedIn)
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Weekly product videos (IG + FB)
📅 Month 2: Engagement & Trust
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BTS (behind-the-scenes) clips
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How-to tutorials
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Usage tips
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2 videos per platform per week
📅 Month 3: Convert & Close
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Customer testimonials
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Promo & campaign spots
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3 videos per platform per week
🎁 Bonus Channels
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LinkedIn: Customer support tutorials
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Instagram: Sneak peeks & exclusives
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YouTube: Repurpose everything
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TikTok: Culture clips + b-roll
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Email: Embed your best content
Still Not Sure Where to Begin?
Want to see what works in the real world?
👉 Here’s how to spy on your competitors’ video ads using Meta & LinkedIn libraries
For even more insight into how video fits into digital marketing strategy, we recommend checking out this comprehensive breakdown from HubSpot:
👉 Video Marketing: The Ultimate Guide