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Are you an video editor?

What Kind of Videos Should You Actually Make? Start Here.

If you’re starting out as a #Vediocreator, here’s your first lesson:
Don’t shoot random videos and hope something sticks.

Start with strategy.
Every video should serve a purpose — one that aligns with where your viewer is in the buyer journey.

Wondering what kind of videos you should make? Let’s break it down by funnel stage 👇

1. ATTRACT (Top of Funnel)

Your goal: Get attention — not from everyone, but from the right people.

🎥 Video Types to Make:

  • Product teasers: Short clips showing your product/service in action

  • Behind-the-scenes: Give people a peek into your process or your day

  • Customer love: UGC, testimonials, or screenshots — whatever’s real

📍 Where to post: Instagram, TikTok, YouTube Shorts, LinkedIn


2. CONVERT (Middle of Funnel)

Your goal: Build trust. Prove value. Show them you’re the one to solve their problem.

🎥 Video Types to Make:

  • How-tos: Teach them something useful

  • Product reviews: Let your customers do the talking

  • FAQ videos: Knock out common objections proactively

📍 Where to post: Website, landing pages, email, YouTube


3. CLOSE (Bottom of Funnel)

Your goal: Make it easy to buy. Remove friction. Create urgency.

🎥 Video Types to Make:

  • Limited-time offers: Discounts, bundles, promos

  • Feature demos: Show the exact benefit they’ll get

  • Webinar recaps: Give access to your knowledge on-demand

📍 Where to post: Ads, retargeting campaigns, email follow-ups


4. DELIGHT (After Purchase)

Your goal: Turn buyers into fans. Fans share. Fans stick around.

🎥 Video Types to Make:

  • Tutorials: Help them get results

  • Sneak peeks: Tease upcoming features

  • Giveaways: Reward your community, build hype

📍 Where to post: Social media, email, customer-only groups


Your First 3 Months as a #Vediocreator

Don’t burn out. Here’s a focused content plan:

📅 Month 1: Awareness & Brand Story

  • Welcome video (website)

  • Company intro (LinkedIn)

  • Weekly product videos (IG + FB)

📅 Month 2: Engagement & Trust

  • BTS (behind-the-scenes) clips

  • How-to tutorials

  • Usage tips

  • 2 videos per platform per week

📅 Month 3: Convert & Close

  • Customer testimonials

  • Promo & campaign spots

  • 3 videos per platform per week

🎁 Bonus Channels

  • LinkedIn: Customer support tutorials

  • Instagram: Sneak peeks & exclusives

  • YouTube: Repurpose everything

  • TikTok: Culture clips + b-roll

  • Email: Embed your best content


Still Not Sure Where to Begin?

Want to see what works in the real world?
👉 Here’s how to spy on your competitors’ video ads using Meta & LinkedIn libraries 

For even more insight into how video fits into digital marketing strategy, we recommend checking out this comprehensive breakdown from HubSpot:
👉 Video Marketing: The Ultimate Guide 

 

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Building a unique and authentic team of ambassadors can be a daunting task – but with our feature-packed software and our discovery tools at

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