Let’s clear something up:
Video marketing for small businesses isn’t just for influencers, SaaS brands, or people with ring lights and drone shots.
It’s for you — the small business owner, solo founder, or service provider with zero time and even less desire to “be a content creator.”
And the more specific your business, the better your videos will perform.
💼 Video Marketing Ideas by Industry
🦷 If You’re a Dentist
Videos to Make:
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“What actually happens during a root canal?”
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“3 things to ask your dentist before a whitening treatment”
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A tour of your clinic
Why it works:
People hate going to the dentist — but they trust faces. Video builds that trust fast.
👉 Need help coming up with video topics that don’t feel generic? Check out our list of 10 brutally simple video ideas any founder can film today.
🐾 If You’re a Dog Walker / Pet Pro
Videos to Make:
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“Come walk with me” POV reels
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Pet care tips
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Happy dog reactions 🐶
Why it works:
Cute + real = viral. Plus, your clients already love filming their pets.
📹 Read: 78 Hooks That Aren’t Cringe
🛠️ If You’re a Handyman / Contractor
Videos to Make:
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Before/after projects
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Tool tips
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“One thing homeowners get wrong about [x]”
Why it works:
People don’t want buzzwords — they want proof. Show the work. Talk it through.
📊 Still not convinced video works? These video marketing stats from HubSpot break it down, industry by industry.
💼 If You’re in B2B or Consulting
Videos to Make:
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“The mistake every client makes”
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Screen-share breakdowns
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Client case stories
Why it works:
Your audience doesn’t care about your logo. They care about your brain.
🛒 If You’re in E-commerce
Videos to Make:
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Unboxings
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Product demos
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Customer shoutouts (UGC)
Why it works:
People want to see the thing before they buy the thing. Keep it simple.
🧘 If You’re in Health & Wellness
Videos to Make:
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“1-minute daily stretch”
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Real morning routine
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Quick myth-busting series
Why it works:
You’re selling energy, peace, results. Video shows all three better than words ever could.
🔥 Final Word
There is no “wrong” industry for video marketing for small businesses — only brands too scared to start.
Your content doesn’t have to be fancy.
It just has to be honest, helpful, and consistent.
That’s what works. That’s what scales.
