Most brands make one video and expect it to do everything. Spoiler: it won’t.
If you want your content to convert, you need the right video for buyer journey stages — tailored to where your viewer actually is. Let’s break it down.
👋 Stage 1: AWARENESS
Goal: Get noticed by the right people.
This is your “be seen” moment — show up where your audience scrolls.
Video Types:
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Problem-based content
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Short educational clips
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Founder story videos
Best Platforms: Instagram, TikTok, Shorts, LinkedIn
🧠 Here’s a full breakdown of the buyer journey
🤝 Stage 2: CONSIDERATION
Goal: Build trust and give value.
You’re on their radar — now prove your worth.
Video Types:
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Product demos
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FAQ answers
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Customer testimonials
Best Platforms: Website, landing pages, YouTube
🔗 See also: What Type of Video Should You Make?
💸 Stage 3: DECISION
Goal: Push them to act.
Nudge them with urgency, clarity, or proof.
Video Types:
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Limited-time offers
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Before/after clips
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Direct call-to-action videos
Best Platforms: Email, paid ads, remarketing campaigns
💙 Stage 4: POST-PURCHASE / DELIGHT
Goal: Turn buyers into superfans.
Loyalty starts right after the sale — not before.
Video Types:
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Tutorials
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Surprise thank-you videos
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Customer shoutouts
Best Platforms: Email, social, private communities
Final Word
The best video for buyer journey stages does one thing well — not everything poorly.
Start mapping your videos to your customer’s mindset. That’s how you move from scroll to sale.
