The No-BS Guide to Making Better Videos

How to Make Better Videos (Without Overthinking It)

Sick of overplanning and under-delivering on your videos? Here’s the no-BS guide to making better videos — fast, focused, and founder-proof.

This is your checklist before you ever hit record. Let’s go 👇

✅ 1. Start With a Real Hook

The first 3 seconds decide if your viewer sticks or scrolls.

Don’t waste it saying “Hi, I’m Sarah from…” — no one cares (yet).
Instead, hit them with a bold question, a problem they relate to, or an unexpected insight.

Examples:

• “Still wasting money on ads that don’t convert?”

• “This one mistake is ruining your content.”

• “I almost deleted this video — here’s why I didn’t.”

🎯 2. Share Real Value

Once you’ve hooked them, deliver.
Keep your segments simple and focused. One idea per clip. One tip per line.

Think: what can someone do after watching this?

💡 3. Add a Single, Clear CTA

Don’t leave your audience wondering what to do next.

Whether it’s “Follow for more,” “Check the link,” or “Tag someone who needs this” — guide them.

Pro tip: Only one CTA per video. Keep it tight.

📸 4. Set Yourself Up to Win

Before hitting record, do these 6 quick things:

1. Prep your notes — bullet points are fine.

2. Clean your camera lens (seriously).

3. Use the back camera for better quality.

4. Stabilize your shot — tripod, stack of books, whatever works.

5. Frame at eye level. Avoid low angles.

6. Put your phone on flight mode.

Bonus: Listen to a hype song before you film. Mood = everything.

🔁 5. Use This Simple Ad Formula

If you’re filming video ads, here’s a formula we swear by:

1. Hook – Call out the problem.

2. Tease – Hint at the solution.

3. Show the benefit – What does the viewer gain?

4. Social proof – Testimonials, results, “others are doing this.”

5. Call to action – Be clear. Be bold.

It works because it’s direct — and people buy clarity.

👉 Want to see how to create more content with less stress? Check this out.

🎥 6. Mind Your Angle

Angles matter. Period.

• Eye-level = best for trust

• Too low = power play, but distant

• Too high = weak and passive

Also: stand up if possible. You’ll look (and feel) more energetic.

📱 7. Shoot Smarter on Your Phone

Phone = power tool. Treat it like one:

• Use natural light or soft side-lighting.

• Avoid echoey rooms — or use a $20 mic.

• Record horizontally for flexibility (unless it’s a Reel).

• Keep it steady. Nobody likes shaky.