Let’s settle one of the biggest video content questions once and for all:
Portrait vs landscape video — what’s the right format for your next shoot?
It may seem like a small choice, but picking the wrong orientation can wreck your engagement and waste your effort. This post gives you the no-BS answer.
Portrait vs Landscape Video: What’s the Difference?
Before we dive in, let’s define it:
- Portrait video = Vertical (your phone upright)
- Landscape video = Horizontal (like a TV screen)
But when it comes to marketing, format follows function.
Looking to turn one shoot into a week’s worth of content? Learn how here.
When to Use Portrait Video
Portrait videos are built for mobile-first platforms. These are the places where your viewers are scrolling vertically:
- Instagram Reels
- TikTok
- YouTube Shorts
- LinkedIn (mobile)
- Facebook Stories
If you’re posting here, portrait video wins every time.
When to Use Landscape Video
Landscape is the classic format — and still your best bet for:
- YouTube (long-form)
- Your website
- Webinars
- Presentations or slide-based content
Want to go in-depth, showcase a product, or demo something? Use landscape video.
See how top brands are using video across formats: Meta Ad Library
Want to Repurpose Across Formats?
Shoot in 4K landscape with your subject centered. That way, you can crop to portrait later without losing quality — and get the best of both worlds.
Final Thoughts on Portrait vs Landscape Video
There’s no one-size-fits-all answer. The right video format depends on your platform and purpose.
Use this guide to pick the best fit — and create content that actually connects.
