Let’s say it out loud:Polished doesn’t always perform. In fact, raw video content often outperforms it — by a mile. That perfectly lit, agency-produced, over-edited video you spent 40 hours on?It’s probably getting beat by a shaky iPhone clip of someone speaking like a human. Here’s why 👇 1. Perfect Feels Distant. Raw Feels Real. […]
Read MoreRaw Video Content Converts Better Than Polished Ads
Most brands make one video and expect it to do everything. Spoiler: it won’t. If you want your content to convert, you need the right video for buyer journey stages — tailored to where your viewer actually is. Let’s break it down. 👋 Stage 1: AWARENESS Goal: Get noticed by the right people. This is […]
Read MoreVideo for Buyer Journey: What to Create at Each Stage
Let’s cut the crap: You don’t need a content team. You need a camera (your phone), a reason, and a few solid video ideas for founders to get started. If you’re tired of hearing “we’re still in pre-production,” this post is your green light. Here are 10 dead-simple, no-excuse video ideas you can film today […]
Let’s be honest: You don’t need a film crew, a $5,000 camera, or a “video strategy consultant” to make content that works. You need your phone. Your voice. Your message. In 2025, DIY marketing video is outperforming polished agency work — and here’s why. 1. Raw Beats Perfect People trust people, not productions. That […]
Struggling to stay consistent online?Feeling stuck posting once a week — if that? Let’s fix that. This post walks you through exactly how to create more content each week — 25+ pieces, minimum — using one simple system. Step 1: Create a Core Video Record one 2–5 minute video talking to camera about: This single video becomes […]
Read MoreHow to Create More Content — Even With No Time or Team
These 78 TikTok & Instagram Reel hooks feel illegal to know… Did I get your attention? That was hook #17. And yep — it works.You just got hooked. Welcome to the game. The first 3 seconds of your video are everything.If your hook sucks, your video flops. Doesn’t matter how good your message is — […]
Read More78 TikTok & Instagram Reel Hooks That Feel Illegal to Know…
One of the easiest ways to improve your video ads isn’t guessing — it’s spying. Before you plan, shoot, or edit anything, you should know what kind of video content is already working in your market.And the best place to start? Your competitors’ ads. No need for shady tactics — this is completely public, legit, […]
Read MoreHow to Improve Video Ads — By Spying on What Already Works
How to Make Better Videos (Without Overthinking It) Sick of overplanning and under-delivering on your videos? Here’s the no-BS guide to making better videos — fast, focused, and founder-proof. This is your checklist before you ever hit record. Let’s go 👇 ✅ 1. Start With a Real Hook The first 3 seconds decide if your […]
Let’s settle one of the biggest video content questions once and for all:Portrait vs landscape video — what’s the right format for your next shoot? It may seem like a small choice, but picking the wrong orientation can wreck your engagement and waste your effort. This post gives you the no-BS answer. Portrait vs Landscape Video: […]
Read MorePortrait vs Landscape Video: Which One Should You Use? 🎥
If you’re starting out as a #Vediocreator, here’s your first lesson:Don’t shoot random videos and hope something sticks. Start with strategy.Every video should serve a purpose — one that aligns with where your viewer is in the buyer journey. Wondering what kind of videos you should make? Let’s break it down by funnel stage 👇 […]
Read MoreWhat Kind of Videos Should You Actually Make? Start Here.
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